This week’s round-up includes news about Twitter, chatbots, mobile ads, digital strategy and loads more.
In the meantime, let’s get on with the show.
90% of people recognise the Twitter brand (but many don’t understand the platform)
Research by Twitter found that though 90% of people globally recognise the brand, many don’t understand its myriad uses, and some thought they had to tweet every day to use the platform.
Consequently, the social media juggernaut is set to launch a global marketing campaign to clarify its position and brand values.
Using the tagline, “See what’s happening”, it will use video and digital ads to promote it as the place to find out what’s going on in the world at any given moment.
Mobile shoppers left frustrated with online experience
Connexity has revealed the top eight annoyances for mobile shoppers, highlighting that brands need to be smarter about how they display information.
33% of consumers cited the need to zoom in, in order to click on the right part of the screen as their top annoyance, closely followed by 25% saying the pages load too slowly.
Further findings from the survey of 100,000 consumers:
One in five shoppers take seven hours to complete an online purchase
When it comes to shopping online, it appears we’re far from impulsive.
From initial research to returning on multiple devices, the path to purchase is becoming increasingly lengthy.
For brands, the key is in making the customer journey seamless across all channels.
Consumers view chatbots as the key to great customer service
In a survey of 1,000, 46% of consumers cited bots as the key-holders to speed, immediacy and convenience.
Surprisingly, chatbots were the second-most preferred form of communication, only second to face-to-face conversation.
This spells great news for early adopters of the technology who stand to reap the benefits of consumer approval.
One in five PR disasters break on Twitter
According to a new study by Visibrain, 95% of PR disasters begin on Twitter.
What’s more, the platform is said to make the situation significantly worse as online trolls add fuel to the flame.
Over the course of the last year, 19% of PR blunders occurred on Twitter, making it more influential than the likes of Facebook and YouTube.
SME retailers relying on social media and digital tech to support growth
In a survey, all respondents said they were active on at least one social channel, and nearly a third said they were using three or more forms of social media.
Likewise, digital technology is now seen as the key to attracting new customers, with better customer experience cited as the biggest benefit.
62% of companies lack a formalised digital analytics strategy
Insight from our Measurement and Analytics report has revealed that three-fifths of companies do not have a formalised analytics strategy in place.
As a result, it is difficult for marketers to take clear measurements and track whether KPI’s are being met.
With a fifth suggesting that this lack of strategy is for digital analytics only, a merged online and offline strategy is seen as the best way to solve the problem.
80% of UK businesses fear they could be displaced within 5 years
A study by Squiz has highlighted the worries of businesses owners in the UK.
It found that 49% of UK businesses fear an established competitor is likely to disrupt them.
Similarly, 36% cited concerned over a start-up trumping them on new technology.
With consumer expectations impacted by digital experiences, it seems slow innovation and lack of skills are at the root of these fears.
Use of mobile wallets on the rise
Mobile wallets are now among the top four ways consumers stay updated on sales, discounts and offers, says Urban Airship.
Apparently, millennials are the biggest fan of this technology, with 60% of the demographic using it compared to 40% of those aged 35-54.
Research also found that mobile wallets are key drivers for consumers using coupons in-store as well as signing up to loyalty programmes.
3,000 McDonalds Japan outlets to become Pokemon Gyms
3,000 McDonalds outlets in Japan are set to become designated ‘Gym’ and ‘PokeStops’.
What’s more, the fast food brand will give away Pokemon figurines as part of its Happy Meals.
from the Econsultancy blog http://ift.tt/2ahjAlR