Coca Cola – Unbottled
Coca Cola’s online audience is obviously enormous. It’s global, comprised of all ages and demographics. Their content marketing strategy reflects that in a lot of different ways. They even have a Culture section on their blog.
They offer many different types of content as well. They have new marketing campaigns (you’ve probably seen “share a coke” recently), social promotions (#outofoffice), timely videos (Coke College Football Display Comes to Life), history, stewardship, sustainability (water replenishment report), food, and promotions.
The Coca Cola blog is the perfect place to find out how such a social brand has grown and prospered throughout the years. The timeliness of the blog posts are crucial to keeping their audience engaged.
For all you collectors out there, check out this interesting post that talks about the value of some extremely rare Coke memorabilia.