Looking to reach customers in the 18-34 demographic? Then Snapchat is definitely an app that you should embrace and cannot afford to ignore.
According to a recent ComScore study, millennials make up 71% of active users. This is impressive when you consider that it currently tops Facebook (38%), Twitter (41%) and Tumblr (53%) as this age group’s preferred social media platform. Therefore it’s imperative that marketers take this into account when crafting their message.
Starting late in 2011, the application has grown massively to an estimated 100 million users. Even more astounding? These users send approximately 700 million photos and videos per day.
With numbers like these, there’s little wonder why businesses are finally taking notice of Snapchat’s huge marketing potential. The service has been gaining popularity with diverse brands ranging from Madonna (who used the app to debut her latest music video) to Comedy Central.
- 71% of Snapchat users are under 25
- SnapChat has 100 million users
- Roughly 70% of Snapchat users are women
- 1 billion Snapchat Stories are viewed per day
At this time, you can only access Snapchat on a smartphone. Which means that marketers must be nimble when it comes to the messages shared on the apps. For example, video creators must consider the both size of the phone’s screen as well as the internet connection.
Although this can seem limiting, the most success businesses on Snapchat has found a way to make the restrictions count. One example would be the NBA’s clever use of behind-the-scenes photos to build excitement about their announcement of the league’s MVP.
So if your looking to target this demographic, have a look at the tactics of the top users and focus your content and campaign accordingly. Whether this is to promote discount codes or additional content, that will be a strategy decision to make.