10 evergreen resources for content managers

There’s no harm in pointing out a few of our best articles from months and years gone by, if they include evergreen advice for content creators especially.

Leaving the ambiguity of the word ‘content creator’ aside, are some very nice strategies for marketers dealing with copy here, video and imagery.

1. James Carson’s 24 ingredients for a delicious content strategy

James is head of SEO and social media marketing at The Telegraph Media Group. In April 2014 back, he wrote an in depth and long article for Econsultancy containing a lot of suggestions about setting your articles strategy.

Read this article in full before you do your personal analytics refresh, content audit, workflow planning and distribution review.

content strategy

Chris Lake’s beautiful content marketing prompts

Former editor and innovation head Chris Lake has shifted to creating their own content-oriented startup now. Nevertheless, you can bask in three of his beautiful memory aids still.

2. A Smorgasbord of content marketing metrics

Read several added notes from Lakey in his accompanying blog post.

Click to enlarge

content metrics

3. THIS CONTENT Marketing Team Matrix

What does an excellent content team appear to be? Lakey envisages it in this matrix. Again, read his explanatory notes for more context.

Click to enlarge

content team matrix

4. The Periodic Table of Content Marketing

Lakey splits the table into strategy, formats, content types, platforms, metrics, goals, sharing checklists and triggers. No expressed word which are solids at room temperature, but you may use your imagination for that. Read more in the accompanying article.

Click to enlarge

periodic table of content

5. Graham Charlton’s 15 indispensable content marketing tips

Forget the frameworks and the visualisations, Graham gives some straightforward and easy-to-follow advice predicated on a long time as Econsultancy editor and much more than 2,000 Econsultancy articles written.

word count success

6. Econsultancy’s Content Marketing Digital Template Files

Our template files can be found to subscribers. The complete bundle covers a number of disciplines and channels, including content marketing, compiled by James Gurd.

Contents include:

  • Content Requirements Briefing Document
  • Content Marketing Calendar
  • SEO Checklist
  • A Guide to Maximising the Reach of one’s Content Assets
  • Guide to Integrating Content into Your Website

Get it here.

template files

7. 25 things Econsultancy searches for when hiring writers

Some snack-sized suggestions about the skills that wannabe writers should develop. We’re not recruiting at time if writing, but others are, which is really a inspiring and pragmatic list.

8. A content manager’s practical guide to doing enough SEO


New to SEO? Here are some beginners’ tips to help keep your website ticking over.

9. Christopher Ratcliff’s 17 fantastically useful tools for content writers and bloggers

Stuck for inspiration, desire to enhance the quality of one’s writing, desire to write some fun lorum ipsum?

Chris Ratcliff details 17 useful tools.

readability test

10. The A-Z of online copywriting

This post is a lot more than seven yrs . old. How do it be relevant possibly? Well, it is really.

Lakey, again, gives sterling tips, from the inverted pyramid strategy to the outdated folly of keyword stuffing.

All copyrights because of this article are reserved to enconsultancy blog feed

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